ABOUT

Exciting times ahead.

The automotive sector is in the midst of a significant transformation, as it embraces digitalization in both its products and processes. This shift presents substantial challenges, requiring a deep understanding of the industry's complexities and the ability to harness innovative IT solutions to push this transformation forward. Business and IT have become inseparable and require an essential connection.

This transformation also extends to customer relationships.

Successful Customer Relationship Management (CRM) demands tailored and fully integrated processes. Customer relationships begin long before the purchase and are shaped by the individual customer journey. Customers increasingly utilize digitized touchpoints; omnichannel strategies and a well-connected system landscape play a more crucial role than ever in the success of customer relationships.

A CRM system, serving as a comprehensive platform for all interactions with the customer, is the fundamental requirement for a genuine 360° customer view. Consistently digitized and seamless CRM processes significantly enhance the customer journey, creating unique experiences for the customer.

Customer needs have become more predictable, purchasing behaviours and preferences more tangible, enabling companies to respond to the specific needs of each individual customer. With my extensive expertise in Customer Relationship Management, I can support you in the analysis, conceptualization and implementation of your solutions.

WHAT I DO

LET'S WORK TOGETHER

As a freelance consultant, I specialize in the analysis and design of customer-centric business processes and their implementation in IT solutions. Since 2008, my primary focus has been the automotive industry. Through years of interdisciplinary collaboration with both business and IT departments at various renowned companies in the industry, I've acquired a deep understanding of their processes and requirements.

My core competencies include the execution of large international rollout projects, coordination of involved partners, management of international teams, as well as planning and conducting training sessions and coaching. Connecting business processes and IT through lean, smart, future-oriented business software architecture, is  one of my special capabilities.

Furthermore, my project experience spans all distribution levels of the automotive trade in the European, American and Asian markets. My skills also encompass accompanying change and project management, initiation and implementation of quality assurance measures and the application of agile methodologies. To address conflict situations in ways more solution-oriented and in line with stakeholders interests in the often highly complex, international projects, I have obtained certification as a recognized mediator (IMS).

UNIQUE PROCESS DESIGN

Business process design in the automotive industry involves the strategic and systematic structuring of workflows to optimize efficiency, enhance productivity and ultimately contribute to the overall success of the OEM.  This entails analysing and refining various operational aspects, such as supply chain management, customer relations and sales. The goal is to create streamlined, agile, responsive processes that align with industry standards and customer expectations, while embracing digital technologies, implementing lean principles and fostering continuous improvement.

DATA ANALYTICS

In the automotive industry, Key Performance Indicators (KPIs) and data-driven sales steering play a crucial role as success factors by providing measurable insights that guide strategic decision-making. KPIs offer a quantifiable assessment of various aspects of the sales process, from lead generation to conversion and customer satisfaction.

SOFTWARE ARCHITECTURE

In the realm of digital sales and omnichannel strategies, software architecture serves as the foundation that harmonizes diverse channels seamlessly. It enables the integration of digital touchpoints, streamlines data flow and ensures a cohesive and efficient customer experience across various platforms. A well-designed architecture is instrumental in facilitating the agility and connectivity needed to navigate the complexities of omnichannel sales, ultimately enhancing customer engagement and driving business success.

SELECTED SKILLS

CRM PROCESSES
100%
DATA VALIDATION & ANALYTICS
70%
MARKET MANAGEMENT & ROLLOUT
100%
AUTOMOTIVE SALES KNOWLEDGE
85%

APPLICATION EXPERTISE

SALESFORCE CRM
85%
CRM Analytics/ EINSTEIN
75%
MICROSOFT DYNAMICS
85%

CONTACT

GET IN TOUCH

CALL ME

+49 170 70 76196

ADDRESS

Schießstättstraße 30 RG, 80339 München, Germany

EMAIL

mail@birgitsatzger.de